Hyper-Liberalism:

Cute_Noumena
2 min readNov 6, 2020

“What options do we have to form legitimate political action if activism is just institutional virtue signaling?”

(…)trying to understand cultural production itself as a cybernetic system, grasping how ideas, images, words and sounds are synthesized and generated, how they spread and propagate, are taken apart and resynthesized. -Robin Mackay

Cybernetic Culture is deeply entrenched in our “modern” understanding of “Culture.” What could be understood as Culture could be defined as what Frederic Jameson describes as late capitalism’s logic. Jameson diagnoses this self-referential Baudrillardian hyperreality as Post-modernity. This self-referentiality of postmodernity is useful when it comes to understanding Memes. We all know what a meme is, but the spread of these images is what is so eerily important in a practical sense.

(…) the question of positive and negative feedback which, again, is really important in the sense of what today we would call memetic production: How do you produce culture machines that propagate themselves? -Robin Mackay

The truth is, any self-reinforcing system of signs is going to spread within a socius. The overall effect this spread causes can be monumental. In some cases, it can be as benign as getting a chuckle from your friend by sending them a cat video; at their absolutely most impactful, they have the ability to sway public opinion. The sudden production of this collection agency is useful for corporations to instill the desire to purchase useless commodities. Still, it could be the very tool to form mass networks of agents capable of dismantling long-standing centralized institutions. This has massive implications regarding what “the left” decides its tactics should be. Instead of pursuing the Leftist-Neoreactionary positions of reverting to some sincere or politically motivated humanist politics, the move should be the opposite.

The intensification of post-ironic satire could make people actually develop affects that mobilize them in radical new ways. One of the biggest contributors to Donald Trump’s victory during the 2016 elections was his Memetic force. Trump was able to not only stimulate young white-disenfranchised men who were particularly active on online internet circles, but he was able to mobilize and speak to an entire group of working-class, “Blue-collar” Americans.

This would inevitably lead to some Quasi-Hyper Neoliberalism that would make any accelerationist say, “we haven’t seen anything yet.”

--

--

Cute_Noumena
Cute_Noumena

Written by Cute_Noumena

Trying to strike horror by accelerating the memes of production.

No responses yet